2024 Volvo EX90: Electric SUV flagship named, due in Australia in 2024

The battery-electric successor to the Volvo XC90 SUV will break cover in November, as the Swedish brand renews its commitment to road safety and electrification.

The fully-electric successor to Volvo’s flagship model, the XC90, has been given a name: the 2024 Volvo EX90.

The full-size, seven-seat family SUV is the first electric flagship model from Volvo, and is expected to lead a name change to an ‘EX’ prefix for a future family of electric SUVs.

It will be unveiled globally on November 9 in Europe, and production will begin next year, although the EX90 – previously tipped to wear the Embla name – is not expected in Australia until the second half of 2024.

“We will take it out of one of our Chinese factories, that’s the plan. It’s been delayed slightly for us, so we’d probably look to have it in Quarter Three [between July and September] in 2024.”

The general look of the EX90 – including its heavily-blanked nose – has been revealed in patent images (above), which show a vehicle similar in size and style to the current XC90.

The EX90 will also be twinned with the Polestar 3 – a large SUV from Volvo’s electric spin-off brand, Polestar – as the two companies are linked through their owner, the Geely group in China.

The biggest difference between the two models will be their seating layout and marketing position: the EX90 is aimed at families and has a seven-seat cabin, while the Polestar 3 will be a sportier five-seater targeted at electric rivals from Porsche and Tesla.

The announcement of the EX90 nameplate has come as a surprise, as Volvo Cars had previously indicated it was intending to use names – starting with Embla for its new flagship – in place of its traditional alpha-numeric badges for everything from the 240 of the 1970s , to the 1990s C70, and its recent XC range of SUVs.

However, this plan – which was made public late last year by previous Volvo CEO Hakan Samuelsson – appears to have changed in the last 12 months.

Volvo Cars began the global teaser campaign leading up to the EX90’s unveiling in November with a renewed safety push it calls “a new era” for the brand, under the tagline “What if your car could steer you right?”

“We always strive to be a pioneer, to protect lives by setting new standards for ourselves and for the industry,” said the CEO of Volvo Cars, Jim Rowan, in an official Volvo presentation.

“Being safe, feeling safe, and peace of mind, that’s our mission.”

The new safety package is focused more on the driver, with sensors to check if they are sleepy, distracted or intoxicated.

“Basically, when the driver’s mind is leaving driving behind,” said Michael Ljung Aust, senior safety technical leader, in an official Volvo video.

Paul Gover

Paul Gover has been a motoring journalist for more than 40 years, working on newspapers, magazines, websites, radio and television. A qualified general news journalist and sports reporter, his passion for motoring led him to Wheels, Motor, Car Australia, Which Car and Auto Action magazines. He is a champion racing driver as well as a World Car of the Year judge.

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